Many small and mid-sized businesses are doing plenty of marketing — but without a clear strategy, effort rarely turns into momentum.
Ireland: Consulting provides marketing strategy for SMEs who need focus, structure and a clear plan forward. This is practical, business-led strategy designed to support real growth — not theoretical frameworks or generic templates.
Marketing strategy is about making the right decisions before investing time, money and energy into execution.
It defines:
Who you’re targeting
What you stand for
Where to focus marketing effort
How marketing supports commercial goals
For SMEs, this clarity is often the difference between steady progress and constant rework.
A focused marketing strategy is especially valuable when:
Growth has stalled or feels inconsistent
Marketing activity lacks direction or cohesion
A rebrand, website or campaign is planned
The business is entering a new market
The founder or MD is making marketing decisions alone
If marketing feels reactive rather than intentional, strategy is usually the missing piece.
Our approach is deliberately practical and proportionate — built around how SMEs actually operate.
Typical strategy work may include:
Business and commercial objectives
Audience definition and prioritisation
Positioning and messaging clarity
Channel and budget prioritisation
Go-to-market planning
Clear, actionable next steps
There is no unnecessary jargon and no off-the-shelf frameworks — just clarity that can be acted on.
Every engagement is tailored, but outcomes typically include:
A clear, written marketing strategy
Agreed priorities and focus areas
Confidence in where to invest (and where not to)
A roadmap that supports business growth
This work can stand alone or act as the foundation for further support.