Marketing services built around your business.

Experienced direction. Practical delivery.

Ireland: is an independent marketing consultancy based in Kendal, Cumbria. We help businesses and organisations plan, manage and deliver their marketing, bringing together strategic thinking, creative expertise and practical implementation.

Whether you need ongoing marketing support, senior-level guidance or a specific brand, website or digital project, we help you identify the priorities and bring the right people and skills together to deliver them.

Ongoing Marketing Support
Fractional CMO
Marketing Strategy
Branding & Design
Website Design & Development
Digital Marketing
Flexible Marketing Consultant in Cumbria - Ireland Consulting

Clear direction before committing time and money.

Effective marketing starts with understanding where your business is, where it wants to go and what needs to happen to get there.

We help businesses take a more structured approach to marketing, reviewing their positioning, audiences, competitors, communications and existing activity to identify the opportunities that matter.

Our strategic marketing support can include:

  • Marketing reviews and audits

  • Customer and market research

  • Brand positioning and messaging

  • Marketing objectives and priorities

  • Channel and campaign planning

  • Practical marketing action plans

The result is a clearer picture of what needs attention and a realistic plan for moving forward.

We can help you implement the recommendations or provide a defined strategy and handover for your existing team.

Brand Agency Cumbria - Ireland Consulting

Brand Development

A Brand is More Than Just a Logo

A brand is a multi-layered identity with a unique personality, language, and story. The best brands are often recognized by a single word, image, or symbol. We specialize in helping brands redefine themselves, tell their story, and stand out in the market. Our comprehensive brand services include:

  • Brand Research: We delve deep into your market and audience to uncover insights that inform your brand strategy.
  • Brand Strategy: We develop a clear and effective brand strategy that aligns with your business goals and resonates with your target audience.
  • Visual Identity: We create a cohesive and visually appealing brand identity, including logos, color schemes, typography, and other design elements.
  • Tone of Voice: We help define your brand’s unique voice, ensuring consistent and compelling communication across all channels.
  • Brand Management: We provide ongoing support to maintain and enhance your brand’s reputation and ensure it stays relevant and impactful.
  • Content Creation: We craft engaging and relevant content that tells your brand’s story and connects with your audience.
  • Digital Branding: We ensure your brand is effectively represented across digital platforms, including websites, social media, and email marketing.
  • Training & Mentoring: We offer training and mentoring to empower your team with the skills and knowledge needed to uphold and promote your brand.

If your brand needs a refresh or isn’t conveying the right message, contact our brand consultants today. Let us help you create a powerful and memorable brand that truly represents your business.

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Marketing Agency Cumbria - Ireland Consulting

Digital Marketing 

Amplify Your Digital Brand

Having a great website is just the beginning. Without visitors, it’s ineffective.

We start most digital marketing projects with a free channel-first approach, using a mix of social media, email marketing, and SEO to create engaging and relevant content that attracts and retains your target audience.

For brands focused on e-commerce and needing immediate visibility, awareness, and traffic, strategic media spending is crucial. Our network of PPC experts offers cost-effective solutions compared to standard agencies, ensuring maximum return on investment.

Our Comprehensive Digital Marketing Services Include:

  • Digital Strategy Development: Tailored strategies to enhance your online presence and achieve your business goals.
  • Social Media Marketing: Engaging social media campaigns that build community and drive engagement.
  • Email Marketing: Targeted email campaigns that nurture leads and convert them into customers.
  • Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results and attract organic traffic.
  • Pay-Per-Click (PPC) Advertising: Managed campaigns to drive immediate traffic and conversions through targeted ads.
  • Content Marketing: Creating compelling content that resonates with your audience and strengthens your brand.
  • Conversion Rate Optimization (CRO): Enhancing website performance to maximize conversions and revenue.
  • Analytics and Reporting: Monitoring campaign performance and providing actionable insights for continuous improvement.

Turn up the volume on your digital brand with our expert strategies and services. Contact us today to elevate your online presence and achieve your business objectives effectively.

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Forth Boat Tours Website Design & Development - Ireland Consulting

Website Development 

Creating Beautifully Effective Websites

As an independent agency, we don’t favor any specific channel or technology. Our recommendations are unbiased and not influenced by the need to sell a particular web platform.

Understanding that one size doesn’t fit all, we choose from the best CMS options—WordPress, Shopify, Umbraco, and Magento—to meet the unique needs of each client’s website development project.

Our approach to analyzing, designing, building, and maintaining websites focuses on delivering maximum return on investment and creating the best possible representation of your digital brand. Our comprehensive website development services include:

  • Website Analysis: We conduct thorough research and analysis to understand your business goals, target audience, and competition. This helps us identify the best strategies for your website.
  • Custom Web Design: Our design team creates visually stunning and user-friendly websites that reflect your brand identity and engage your audience.
  • CMS Integration: We integrate the most suitable CMS platform for your needs, whether it's WordPress, Shopify, Umbraco, or Magento, ensuring you have the best tools to manage your content.
  • E-commerce Solutions: For online stores, we provide robust e-commerce solutions that offer seamless shopping experiences and drive sales.
  • Website Maintenance: We offer ongoing maintenance services to keep your website up-to-date, secure, and running smoothly.
  • Training & Support: We provide training and support to ensure you can effectively manage your website and make the most of its features.

Partner with us to develop a website that not only looks great but also drives results and represents your digital brand effectively. Contact our team today to start your website development journey.

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