Heydays Care & Support

Heydays Care is a trusted home-care provider delivering quality, person-centred care across South Cumbria. Ireland Consulting partnered with Heydays to enhance digital visibility, strengthen brand positioning and develop a consistent, high-performing marketing ecosystem that reflects the organisation’s values and the essential support it provides to local families.

The Challenge

Despite offering exceptional care and a strong community presence, Heydays Care was not achieving the digital visibility needed to compete locally. The website suffered from limited SEO optimisation, inconsistent user experience and poor mobile performance. Marketing activities lacked structure, strong creative output and consistent messaging.

Heydays approached Ireland Consulting to deliver a full SEO clean-up, overhaul the website’s UX, build service-specific landing pages, and introduce a structured monthly marketing retainer to drive sustainable, long-term growth.

Key Deliverables

    • Full SEO clean-up including metadata, on-page optimisation and keyword alignment

    • UX overhaul of the website including enhanced banners, CTAs and mobile optimisation

    • Creation of new SEO-targeted service landing pages

    • Development of a structured 12-month content strategy (blogs, seasonal content, local SEO pieces)

    • Monthly full-service marketing retainer:

      • Content planning and copywriting

      • All graphic design assets

      • Social media management

      • Email newsletter creation and delivery

      • Ongoing SEO tracking and refinement

      • Development of locality landing pages

      • Social media advertising management

    • Ongoing consultancy and performance optimisation

Results to Date

    • Significant improvement in search engine visibility for home-care, dementia care, palliative care and local area keywords

    • High-performing locality landing pages supporting South Cumbria SEO

    • Stronger user engagement and improved on-site behaviour due to UX enhancements

    • Consistent, high-quality social content driving community engagement and trust

    • Regular email marketing establishing Heydays as a thought-leader in local care services

    • Fully structured editorial calendar supporting ongoing topical, evergreen and local-SEO content delivery

    • Clearer messaging and stronger conversion pathways across the website, especially on mobile

What We Did – Overview

SEO & UX Overhaul

Ireland Consulting began by delivering a full SEO and website optimisation project:

  • Keyword research & competitor benchmarking

  • Metadata clean-up across all pages

  • On-page optimisation for headings, structure and keyword targeting

  • Recommendations for new content and landing pages

  • Improved page layouts, spacing, visual hierarchy and banner messaging

  • Stronger CTAs to drive enquiries

  • Major improvements to mobile functionality and user experience

These improvements laid the foundation for the site’s long-term growth.

Service & Locality Landing Pages

We created new service-specific and local SEO pages to increase organic visibility for terms such as:

  • Dementia care

  • Palliative care

  • Personal care

  • Companionship and community access

  • Home help and domestic support

  • Local searches for Barrow, Grange, South Lakes and wider Cumbria

This greatly strengthened Heydays’ ability to capture high-intent local searches.

12-Month Content Strategy

To position Heydays as both a caring provider and a trusted local authority, we delivered a full 12-month editorial calendar including:

  • Awareness campaigns (e.g., World Alzheimer’s Month)

  • Evergreen service guides

  • Localised SEO content

  • Community stories and team showcases

  • Seasonal wellbeing content

Example content themes include dementia care support, palliative care guidance, winter safety, complex care, and local carers’ resources.

Heydays – 12 month content stra…

This structured plan ensures Heydays delivers consistent, high-value content that improves rankings, builds trust and supports families in Cumbria.

Monthly Full-Service Marketing Retainer

Ireland Consulting manages Heydays’ marketing activity on a monthly basis, acting as an outsourced marketing department. This includes:

  • Social media management with branded graphics and community-focused posts

  • Email newsletters that share updates, advice and local stories

  • Content planning and blog creation

  • Website updates and refinement

  • Canva design systems, branded assets and campaign graphics

  • Monthly SEO monitoring through GA and SEMrush

  • Consultancy, direction and strategy support

These activities provide consistent visibility and reinforce Heydays’ position as a reliable and compassionate community care provider.

Social Advertising & Campaign Promotion

We deliver paid social campaigns designed to:

  • Build awareness in key local areas

  • Support recruitment needs

  • Promote specific services

  • Strengthen brand presence across Facebook and Instagram

Optimised ad sets ensure efficient spend and meaningful engagement.

Why This Matters

Home care is an intensely local, trust-based industry. Families search online for reassurance, credibility and professional guidance. Through strategic SEO, clear messaging, strong design and consistent digital presence, Ireland Consulting has helped Heydays:

  • Reach more families at the moment they need support

  • Present a modern, trustworthy and caring brand

  • Build long-term authority and search visibility

  • Strengthen recruitment marketing and community engagement

“Ireland Consulting has helped transform our online presence. We now have a strong, consistent brand and a marketing system that supports both our clients and our team. The improvements in our website and SEO have made a real difference locally.”
Neal Anderson, CEO of Safe Sport International.

Some of our clients