Oxford Air Conditioning provides heating, ventilation and air-conditioning (HVAC) solutions for residential and commercial customers across Oxfordshire and the South East.
The Challenge
Oxford Air’s existing branding and digital presence was dated and inconsistent, limiting its ability to stand out in a competitive market.
The old website was poorly optimised for conversion, user experience was lacking, and organic search visibility was minimal — meaning OAC was missing out on high-intent leads and growth potential.
Key Deliverables
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Brand strategy, full rebrand and development of Brand Guidelines
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Comprehensive visual identity including logo refresh, graphic design templates, sales collateral, email templates, social media assets
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New responsive website with improved UX, clear conversion funnels, bespoke enquiry forms and calendar booking integration
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SEO — technical optimisation, on-page SEO, local & service-area keyword targeting
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Content marketing and blog development for SEO and thought leadership
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Email marketing campaigns and newsletter design
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Social media strategy, profile setup (Instagram, LinkedIn, Facebook), content calendar, graphic posts and audience growth
- Complete Brand Redevelopment. Including brand restructure, a new visual identity, creative styling, alongside key messaging and tone of voice development.
- Digital Transformation. Including new website, the redevelopment and growth of social, search and email marketing channels. All alongside the delivery of new software systems (CRM/HR/Reporting).
- Sales Funnel Enhancement. Including customer profiling and segmentation, roll out of online skip hire capability. We continue to provide sales team training, promotional materials and messaging (across all CX touchpoints).
- Internal Communications. Including Quarterly Staff Newsletter, staff satisfaction research, the North West Recycling staff charter, and new staff onboarding materials.
- PR & Community Communications. Including crisis management, media training, alongside community and charity engagement initiatives.
Results to Date - North West Recycling
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180 of those from website enquiry forms, plus 29 qualified appointments booked via Calendly integration in the first 7 months
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Approx. 1,400 % year-on-year growth in organic traffic
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Nearly 600 % growth in search visibility (rankings, impressions, clicks)
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Page-1 rankings for major high-volume HVAC search terms; top position locally among competitors
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Significant improvements in conversion rates, user behaviour metrics and lead-to-sale pipeline
verified leads generated in the first 12 months of the new website and marketing suite
year-on-year growth in organic website traffic
What We Did – Overview
Brand & Identity Overhaul
We crafted a modern, cohesive brand identity — from logo and colour palette to typography, tone-of-voice and design templates — ensuring all customer touch-points (digital, print, email, social, sales collateral) reflected a professional, trustworthy HVAC brand.
Website Development & Conversion Optimisation
A fully rebuilt responsive website, with intuitive navigation, SEO-optimised service pages, targeted landing pages, bespoke enquiry/contact forms and integrated booking system (Calendly) to streamline lead capture, enquiry, and appointment scheduling.
SEO & Content Marketing
Implementing a robust SEO strategy — technical fixes, keyword-targeting, local SEO, on-page optimisation — supported by a steady programme of blog content and service-area pages. Over time this drove dramatic growth in organic visibility, traffic and inbound enquiries.
Email Marketing & Social Media
Regular email newsletters and campaign sequences (seasonal offers, maintenance prompts, educational content) for both sales and customer engagement. Simultaneously, we launched and grew social media presence (Instagram, LinkedIn, Facebook) with consistent posting, brand-aligned visuals and community-oriented content — boosting awareness and reinforcing the brand.
Lead Generation & Sales Support
The combined effect of rebranding, a high-performing website, content, SEO and email/social marketing created a self-sustaining lead generation engine — delivering a strong pipeline of quality leads, improving conversion rates, and supporting consistent business growth for OAC.
Why This Matters
Many HVAC companies have good technical capability, but lack digital presence, brand cohesion or a modern customer journey. By delivering a full-stack marketing transformation, we helped Oxford Air stand out — not just as a competent HVAC provider, but as a modern, trustworthy, visible and easy-to-engage brand. The results aren’t just superficial: the numbers show consistent growth in enquiries, leads and conversions.