Safe Sport International is a global safeguarding authority working with sports organisations, governments, and educational institutions to prevent abuse, promote athlete wellbeing, and embed safeguarding into every level of sport.
Ireland Consulting has supported SSI across a wide range of strategic and creative disciplines — from brand foundations to major global events — enabling the charity to scale its reach, impact, and credibility.
The Challenge
SSI’s work saves lives and transforms cultures, but the organisation lacked a cohesive brand, consistent visual identity, and scalable marketing infrastructure. Multiple programmes operated under different branding styles, the digital presence was fragmented, and there was no unified marketing system to support commercial growth or global advocacy efforts.
The organisation also needed a strategic partner to design, promote and manage the extensive marketing output required for the Safe Sport International 2025 Global Conference in Johannesburg — the world’s leading summit for safeguarding in sport.
Key Deliverables
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Brand foundations and positioning
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Full visual identity and brand guideline development
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Messaging frameworks and tone-of-voice for global safeguarding audiences
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Strategic marketing plans for consultancy services and education products
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Design and delivery of all graphic assets and marketing templates
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Full social media relaunch and channel management
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Email marketing strategy, templates and multi-audience newsletters
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Content marketing, blog development and partner communications
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Development, promotion and execution of the 2025 Global Conference marketing programme including sponsorship and ticketing campaigns
Results to Date
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A cohesive, professional and globally recognisable safeguarding brand
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Scalable brand guidelines used consistently across partners, ambassadors and board members
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Stronger positioning of SSI’s consultancy services, clarifying value proposition and ideal clients (national federations, clubs, policy organisations)
SSI – Product Marketing Strateg…
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Significant uplift in social engagement and professional visibility across LinkedIn and partner networks
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Consistent, high-performing email campaigns driving registrations, downloads and conference ticket sales
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A fully structured multi-month marketing campaign for the SSI 2025 Global Conference, spanning sponsors, speakers, delegates, partners and funders
SSI – Conference Marketing Stra…
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Growth of SSI’s thought-leadership footprint through content, strategic comms and global partner alignment
What We Did – Overview
Brand Foundations & Identity System
Ireland Consulting developed the foundational brand architecture SSI needed to scale internationally:
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Brand purpose, mission, values and narrative
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A refreshed logo system and full visual identity
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Brand Guidelines covering colour, typography, digital rules, photography and graphic systems
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Modular design templates to support rapid rollout across programmes and global partners
This created a consistent and credible identity for safeguarding advocacy in more than 50 countries.
Strategic Marketing Planning
Across 2024–2025 we produced two major strategic marketing plans:
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SSI Consultancy – Product Marketing Strategy
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Defined value proposition, audiences, positioning and offer structure
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Outlined scalable services, risk mitigation and packaging models
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Provided clear communication frameworks for selling safeguarding consultancy internationally
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SSI Conference Marketing Strategy – 2025 Global Conference (Johannesburg)
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Audience segmentation
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Commercial goals (ticket sales, sponsorship, expo, partnerships)
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Full campaign timeline, tactical plan and content calendar
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Persona-based messaging for speakers, sponsors, delegates and academic
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SSI – Conference Marketing Stra…
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These plans now underpin SSI’s growth, revenue generation and global influence.
Visual Identity, Graphic Design & Brand Assets
We delivered a complete suite of creative assets for year-round use:
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Digital assets for blogs, social campaigns and Thought Leadership
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Conference presentation templates
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Sponsorship decks and fundraising materials
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Ambassador toolkits and branded content
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Email banners, social tiles and print-ready collateral
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Full graphic execution for the 2025 Global Conference (ads, speaker cards, partnership packs, stage graphics and more)
Social Media & Content Marketing
We revitalised SSI’s social activity by establishing a structured, strategic approach:
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Monthly content calendars
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Multi-format educational and advocacy content
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Graphics, expert insights, research highlights and safeguarding prompts
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Thought-leadership posts for SSI leadership
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Community engagement across partner networks and global safeguarding organisations
This strengthened SSI’s share of voice and positioned the organisation as the leading independent authority in safeguarding.
Email Marketing & Newsletters
Ireland Consulting designed and executed:
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New email templates aligned with brand guidelines
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Segmented newsletters for supporters, partners, conference delegates and safeguarding practitioners
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Campaign sequences for course promotion, consultancy updates and event registrations
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Automated flows for the Global Conference ticket journey
These campaigns significantly increased open and engagement rates while supporting conversions across SSI’s products and events.
2025 Global Conference – Comprehensive Marketing Delivery
SSI’s Global Conference is the organisation’s flagship event — spanning three days, global speakers, an expo, workshops and research presentations. Ireland Consulting designed and delivered the full marketing ecosystem, including:
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Event branding and theme development
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Speaker announcement campaigns
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Sponsorship and exhibitor materials
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Registration campaigns (early bird, standard, last-chance, virtual attendance)
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Partner packs, press assets and social toolkits
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All event graphics and promotional materials
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Multi-month cross-channel content and email marketing plan
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Website content, programme design and venue graphics
The marketing system was built to drive attendance, international engagement and global participation both in-person and online.
Why This Matters
Safeguarding in sport requires global leadership, unified messaging and trusted expertise. Through brand clarity, cohesive design, robust marketing systems and high-impact campaign execution, Ireland Consulting has helped SSI strengthen its role as the world’s independent safeguarding authority — enabling the organisation to reach more people, influence more policy and protect more athletes.