Digital marketing only works when it’s guided by strategy and clear priorities.
Ireland: Consulting provides digital marketing for SMEs who want measurable, sustainable growth — not disconnected tactics or short-term wins. Our approach ensures search, content and campaigns are aligned to business goals and supported by clear direction.
This is digital marketing as part of a bigger picture, not activity for activity’s sake.
Digital marketing support is often required when:
Activity feels busy but results are unclear
Search visibility is weak or inconsistent
Campaigns lack focus or direction
Content exists but doesn’t convert
Digital suppliers are working in isolation
Without clear leadership, digital marketing becomes reactive — and investment rarely delivers its full value.
Digital marketing is most effective when it’s part of a wider, joined-up plan.
For many clients, digital activity:
Is guided by a clear marketing strategy
Is supported by strong branding and messaging
Benefits from ongoing Fractional CMO leadership
This ensures digital channels work together — supporting growth rather than operating in silos.
Work old horse and you'll get corn... (John Ireland, circa 1983.)
If you’re unsure whether your business needs SEO, campaigns or clearer digital direction, a short conversation can usually bring clarity.
Our approach
Our approach to digital marketing is strategy-led and performance-focused.
Depending on your needs, this may include:
Search engine optimisation (SEO)
Content strategy and delivery
Paid search and digital campaigns
Email marketing and lead nurturing
Measurement, reporting and optimisation
Every channel is selected and managed based on what will most effectively support your business goals.
Social Media