Brand Strategy & Positioning
Selling the sizzle and not the sausage.
'The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products' (Naomi Klein, No Logo).
Indeed... so before you name your new gizmo Red Kaola or make a logo with your children's initial built into the design, stop and think about who you want to be and how you want to position your self.
Our team of brand consultants will help you to define your brand's positioning strategy, alongside your brand values, your organisational USPs and how your want to be perceived.
Our process involves a mixture of brand research techniques including competitor benchmarking, brand auditing and internal workshops.
