As businesses grow, marketing decisions become more complex — but many SMEs aren’t ready for, or don’t need, a full-time Chief Marketing Officer.
Ireland: Consulting provides Fractional CMO support for SMEs, offering senior marketing leadership on a flexible, part-time basis. We bring clarity, direction and accountability to your marketing — without the overhead of a permanent hire.
A Fractional CMO is an experienced marketing leader who works with your business on a part-time or retained basis, taking ownership of marketing strategy and direction.
Unlike agencies focused purely on delivery, a Fractional CMO sits at leadership level — aligning marketing with business goals, guiding priorities, and ensuring activity actually drives growth.
This model is ideal for SMEs that need senior thinking and oversight, but not a full-time executive.
Fractional CMO support is typically right when:
Marketing activity feels busy but unfocused
There’s no clear strategy or ownership
Agencies or suppliers are working in silos
Growth has stalled or plateaued
The business is preparing to scale, rebrand or enter new markets
If marketing decisions are being made reactively — or falling solely on the MD or founder — senior leadership is usually the missing piece.
We don’t operate as an external agency on the sidelines. We work as an extension of your leadership team, bringing structure and direction to marketing.
Typical responsibilities include:
Setting marketing strategy aligned to business objectives
Prioritising channels, budgets and activity
Managing agencies, freelancers or internal teams
Overseeing brand, website and digital performance
Providing clarity, challenge and accountability at board level
Everything is grounded in practicality — what will move the business forward, not what looks good on paper.
Our Fractional CMO service is designed for:
SME founders and MDs
Owner-managed businesses
Leadership teams without in-house marketing leadership
Businesses across the North West looking to scale sustainably
If you need senior marketing input without the cost or commitment of a full-time hire, this model is often the most effective route.
Marketing Strategy is often a starting point — a defined piece of work that brings clarity and a plan.
Fractional CMO support is ongoing leadership — owning decisions, guiding execution and keeping marketing aligned as the business evolves.
Many clients begin with a short strategic phase and then transition into Fractional CMO support once priorities are clear.
If you’re unsure whether your business needs a Fractional CMO or a shorter strategy phase, a conversation can usually bring clarity.