Senior marketing direction, budget decisions and supplier oversight for businesses that need ongoing leadership
Clear priorities, a useful plan and a practical route from business objectives to marketing activity.
Regular review planning & practical delivery for businesses that need ongoing marketing support and someone to keep the work moving
Positioning, words and identity that help customers understand what makes your business worth choosing.
Need a new site or want to improve how your current site converts? If you’re stuck, Ireland Consulting can help.
Joined-up SEO, UX, content, email, social and campaigns, planned and delivered around your business
Ireland: combines experienced marketing direction with the people and practical work needed to implement it. We agree priorities, coordinate the right skills and keep improving what matters — whether that means a focused project or a regular programme of support.
Good businesses don’t always have the time or resources to give their marketing the attention it deserves. That’s where we come in.
We work with established businesses and organisations that need experienced marketing thinking, creative ideas and dependable delivery. Sometimes it’s a fresh strategy, a better website or more consistent marketing. Often, it’s a bit of everything.
We’re a particularly good fit for:
Owner-managed businesses — busy people who need their marketing to work harder, without adding to their workload.
Established service businesses — organisations with a great reputation whose websites, positioning or communications aren’t quite doing them justice.
Growing teams — businesses needing senior marketing expertise without the cost of an in-house department.
Organisations with a lot going on — charities, care providers, professional services and international organisations juggling campaigns, communications and events.
Small enough to care. Experienced enough to deliver.
We take time to understand your business, identify what matters and get things moving. No unnecessary complexity or grand promises. Just thoughtful strategy, good creative work and reliable delivery.
Based in Kendal, we support businesses across Cumbria, the North West and further afield.
Ireland: is led by Ian Ireland, bringing more than 25 years of brand and digital marketing experience to your business.
You work directly with Ian on marketing direction, planning and coordination. Depending on the assignment, we bring in experienced creative and technical specialists, with Ian remaining your main point of contact and coordinating delivery.
Whether you need ongoing marketing support or a defined project, we agree the scope, responsibilities and investment before work begins.
Clear priorities — We help identify what needs doing first, and why.
From plan to practice — Strategy, brand, website and digital delivery, coordinated through one experienced point of contact.
Direct senior involvement — Ian leads the relationship and brings in relevant specialists when they add value.
Local knowledge, broader experience — Cumbria-based, with experience across SMEs, care, services and international organisations.
Safe Sport 2026 brought together global leaders, researchers, practitioners and athletes at the University of Cape Town. This case study explores how Ireland: supported the conference through joined-up strategy, website development, branding, content, print and live communications.
Discover why a WordPress Content Management System (CMS) is the best choice for 90% of brands’ websites. For most people the choice between website technologies can be confusing, with many digital agencies pushing where they have capacity and resource. And often we find that many clients coming to us have been oversold to in terms […]
Discover what a independent marketing consultant can do for your business.